Bollywood has experienced a marked growth in revenue in North American markets, and is particularly popular amongst the South Asian communities of such large cities as Chicago, Toronto and New York City. Yash Raj Films, one of India's largest production houses and distributors, reported in September 2005 that Bollywood films in the United States earn around $100 million a year through theater screenings, video sales and the sale of movie soundtracks. In other words, films from India do more business in the United States than films from any other non-English speaking country. Numerous films in the mid-1990s and onwards have been largely, or entirely, shot in New York, Los Angeles, Vancouver and Toronto. Bollywood's immersion in the traditional Hollywood domain was further tied with such films as The Guru (2002) and Marigold: An Adventure in India (2007) trying to popularise the Bollywood-theme for Hollywood.
The awareness of Hindi cinema is however more spread in the United Kingdom, where they frequently enter the UK top ten. Many films, such as Kabhi Khushi Kabhie Gham(2001) have been set in London. Bollywood is also appreciated in Germany, France, and the Scandinavian countries. Various Bollywood movies are dubbed in German and shown on the German television channel RTL II on a regular basis. A considerable number of Hindi movies has been shot in Western Europe as well, particularly in Switzerland, starting with Dilwale Dulhania le Jayenge.
Bollywood's popularity, however, is not greatly matched in the non-English speaking countries of South America, though Bollywood culture and dance is recognised. In 2006,Dhoom 2 became the first Bollywood film to be shot in Rio de Janeiro, Brazil. The feeling was reciprocated as Latin America's largest theater chain, Mexico's Cinepolis, was considering expanding its domains outside the Spanish-speaking areas of the continent as it appeared to be bound for Bollywood.
